Insurance

Don’t let long-term care costs break the bank

DATE | 07/13/26
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Most people are not financially prepared to pay for long-term care (LTC).

LTC facts

  • 43% of future caregivers think Medicare will cover LTC costs. Medicare does not cover LTC services.
  • 16% spend down their assets and enroll in Medicaid during their nursing home stay, typically after about 6 months.

80% of Americans UNDERESTIMATE nursing home costs:

  • $143,275 projected 2026 ANNUAL cost for private nursing home room in Wisconsin.
  • $128,173 projected 2026 ANNUAL cost for semi-private nursing home room in Wisconsin.
  • 9.0% cost increase for private nursing home room between 2023-2024 (national).

Get information and support

Concerned about an older family member? Unsure where to go or what to do about a loved one?

Sign up for a free personal discussion with Eileen Dunn, MS, CMC, Geriatric Care expert from our LTC insurance partner Associates of Clifton Park. Eileen specializes in elder care and helps families determine the best options for their loved ones.

For more information, visit our LTC insurance pages or call 1-800-893-1621 to schedule an appointment.

Sources: 2024 Employee Benefit Research Institute study, JAMA Network Open 2025, 2024 CareScout Cost of Care Survey (a Genworth company). Nursing home costs represent the year over year growth rate based on the Cost of Care Survey. This rate can be influenced by a number of factors such as random variation in samples, different sample sizes, and new surveyed providers.